Created: 27-DEC-2002

Set #11 - St. Hubbins' Arborland
Autumn being a busy time of year for me, it's been a while
since I added any new artwork to the ol' House o' Model Billboards.
Here's a new one to try to catch up.
As I traveled around Michigan and Ohio during the last few
months of 2002, I once again noticed the numerous billboards
advertising Bronners' Christmas Wonderland, in Frankenmuth,
Michigan. I doubt that there's a rural interstate highway
in Michigan that doesn't have at least one of these billboards
alongside advertising "The World's Largest Christmas
Store."
Since I have plenty of time for my mind to ponder unusual
things while I drive cross-state, it occurred to me that Christmas
gets its own dedicated store, so why not one of the "lesser"
holidays? I decided that if ever there were a holiday that
could use more promotion, it is the under-appreciated Arbor
Day. Since it was one holiday that hasn't yet been heavily
commercialized with greeting cards, appliance sales and cartoon
specials designed to sell toys, I figured that it could use
a good-natured bit of tongue-in-cheek promotion.
The Arborland name was unimaginatively borrowed from a shopping
center that's not far from where I live. In typical form for
commercial development in these parts, they tore several dozen
acres of trees to put up a shopping center, then named it
in their memory. Pewamo's main claim to fame is that the combined
school system it shares with Westphalia is usually one of
the first in Central Michigan to close down due to heavy snowfall.
The Artwork
Each of the three files below contains the artwork for one billboard.
-Fritz Milhaupt
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